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Merchant Foundry

Services

Let’s build your next big thing.

A store that feels like your brand. A site your team loves to use. We design, build, and run Shopify and WordPress experiences for ambitious brands and the agencies behind them.

Bring us in for a project, keep us close on a retainer, or call when you need a second opinion. You’ll work with the same people from first hello to launch.

Engagement models

Three ways to work with us

Pick the shape that fits the work. Many clients start with a project and move to a retainer.

Project

A scoped build with a fixed price, a written plan, and a launch date. Best for rebuilds, migrations, and new apps.

Retainer

A monthly capacity for improvements, integrations, and support, with hosting included for WordPress sites.

Advisory

Architecture reviews, vendor evaluations, and second opinions billed by the hour. Useful before a big decision.

Process

From first conversation to out in the world

  1. Discovery

    A short paid engagement to audit, define scope, and price the build.

  2. Build

    Weekly demos of working software on a staging environment you can share.

  3. Launch

    QA, redirects, analytics, and a rollback plan, executed in a window you choose.

  4. Operate

    Optional retainer for hosting, monitoring, and the next round of improvements.

Shopify

Make your store feel like you.

Distinctive storefronts, useful apps, and smoother operations, built on Shopify’s own foundations so your business has room to grow.

  • Custom themes

    Online Store 2.0 themes built from your design system with a section library merchants can actually use. Performance budgets from day one.

  • Hydrogen storefronts

    Headless builds on Hydrogen and Oxygen when you need custom routing, content integration, or experiences a theme cannot deliver.

  • Apps and extensions

    Private and public apps, checkout UI extensions, admin blocks, and Shopify Functions that automate the operational work behind your store.

  • Subscriptions and integrations

    Recharge, ERPs, fulfilment, and marketing platforms wired to Shopify with the edge cases handled.

  • Replatforming to Shopify

    Catalogue, customer, and order migration with redirects and SEO preserved, plus a launch plan with a rollback path.

  • Performance and CRO

    Core Web Vitals work, third-party script audits, and conversion fixes measured before and after.

WordPress

More storytelling. Less wrestling with your site.

Flexible WordPress sites with visual editing through Inks and hosting we look after. Your team can get on with sharing what makes your brand worth knowing.

Component-based themes

Every section is a real component with a defined schema. Editors compose pages visually with Inks. Developers get clean Twig and Vite.

Managed hosting

Hardened servers, updates, backups, and monitoring handled by us, with Inks preinstalled on every site.

Headless WordPress

WordPress as a content API behind an Astro or React front end when the project needs it, with Inkwell keeping content bindings dynamic.

FAQ

Frequently asked questions

How do you price projects?

Fixed price for scoped projects after a short paid discovery. Retainers are a flat monthly fee for an agreed capacity. Advisory is billed hourly.

How long does a typical project take?

A theme or content site rebuild usually runs six to twelve weeks. Focused work like a migration, an app, or a performance pass is often two to four weeks.

Who does the work?

The people you talk to. We are a small senior team and we do not hand projects to a bench.

Do you work with agencies?

Yes. We partner with design and marketing agencies as the engineering team behind their Shopify and WordPress builds, and we host the WordPress sites they deliver.