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Merchant Foundry
Shopify

Thrive — Profit, LTV, and ROAS analytics

Know your true profit, LTV, and ROAS in one dashboard.

Thrive is a Shopify-first analytics platform. Connect Shopify and ad channels, add your real costs, and get daily net profit, cohort LTV, and profit-tied marketing metrics.

What it does

Thrive in detail

  • Profit tracking (real P&L)

    Daily net profit with COGS, fees, shipping, ad spend, and expenses, drillable to the orders behind every number.

  • Cohort LTV

    Revenue and profit LTV by acquisition cohort with payback windows, so you can scale channels with clear expectations.

  • Marketing dashboard

    ROAS, CAC, and MER with both platform-reported and Shopify-derived attribution, clearly labelled side by side.

  • Read-only and revocable

    Integrations are read-only by default and you can disconnect at any time from the source platform.

How it works

From install to live

  1. Connect Shopify and your active marketing channels.

  2. Add costs like COGS, shipping, processing fees, and operating expenses.

  3. Review dashboards for profit, LTV, CAC, and channel performance.

  4. Export data and share views grounded in auditable numbers.

Thrive has its own home at thrive.merchant-foundry.com, with the full product story, early-access signup, and updates. This page is a summary for people browsing the Merchant Foundry catalogue.

Who it’s for

Built for

  • Founders and operators who need daily profit and cash clarity.
  • Growth marketers optimising spend against real payback.
  • Finance and ops teams reconciling costs.

FAQ

Thrive FAQ

Is Thrive available now?

Thrive is in private beta for Shopify brands. Request early access on the Thrive site and we will onboard you in the next cohort.

Which platforms are supported?

Shopify first, with optional ad platform integrations. Omnichannel coverage is planned for later releases.